United Bus Technology hires industry insider, Christian Riddell, as president

 In Events, News

United Bus Technology, a leading provider of technology solutions to the motorcoach industry, is pleased to announce that they have hired industry insider, Christian Riddell, as their president.

“We are excited to have Chris join our team here at UBT,” CEO Tony Wei said. “He has been an important part of the industry for a long time now, and we are proud to have him join us in our efforts to provide the best products and services possible to the bus industry.”

Riddell started in the industry nearly 15 years ago as a bus driver and sales representative in Portland, Oregon. His experience there, along with a career in the marketing world, led him to the Motorcoach Marketing Council 5 years ago. In 2015, the council engaged his company to officially fill the role of executive director, and help provide tools, training, and support to operators in North America. As a speaker at motorcoach events, he has reached many of the bus businesses in North America.

“I am very excited. I feel like this is a continuation of my efforts in the industry and I am thrilled to find a company like UBT who shares my passion and commitment to this market,” Riddell stated. “I am happy to lend my experience to UBT and to help bring new solutions that will help operators make the money they deserve.”

“We have been working hard to refine and develop our products and services,” Mr. Wei added. “We are excited to be launching a whole new generation of products, and we have even more in the pipeline. Adding Chris to our team is really going to help us connect what we are able to build with the needs of the operators. We are very excited about this.”

Riddell will officially start with the company in January. “I have never seen a company who has as much passion for the motorcoach industry as UBT. This is not a side business, and motorcoaches are not just part of what they do,” Riddell said. “They have the resources, team, and drive to make a significant difference in the market. I am excited that I will get to be a part of that,” he added.

For more information about UBT and their solutions visit unitedbustech.com.

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